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Written Communication
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The Business of News

THOMAS H. CALHOUN

Emhart Corporation

KENNETH J. TOKARZ

Emhart Corporation

This article for the Emhart Corporation, a large multinational manufacturer, addresses the growing misunderstanding of the press by big business in terms that a businessperson can understand. We draw parallels between the functional operations of business and a metropolitan newspaper. It is not surprising that the often feared and mistrusted reporter and editor have their counterparts in the typical business organization.

Written Communication, Vol. 3, No. 1, 65-79 (1986)
DOI: 10.1177/0741088386003001005
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