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Market Rhetoric and the Ebonics Debate

The University of Texas at Austin

Using a method of topical rhetorical analysis, inspired by K. Burke, to discuss the Ebonics debate, this article demonstrates that conversations about education, particularly writing instruction, have adopted a market rhetoric that limits teachers’ agency. However, reappropriation of this market rhetoric can help writing teachers to imagine and actuate a more empowered and long-sighted agency for themselves. Rhetorical analysis can therefore help educators to understand how local language practices shape their interaction with the rapidly changing material environment of fast capitalism.

Key Words: rhetorical analysis • writing pedagogy • Kenneth Burke • Ebonics

Written Communication, Vol. 22, No. 4, 472-501 (2005)
DOI: 10.1177/0741088305279954


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