Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Written Communication
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by EUBANKS, P.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Conceptual Metaphor as Rhetorical Response

A Reconsideration of Metaphor

PHILIP EUBANKS

Northern Illinois University

Writing studies has been all but silent on the subject of metaphor because no theory has sufficiently forged a connection between the way metaphor works and what we actually say and write. Even the best accounts of metaphor put forward by proponents of conceptual metaphor do not consider important patterns of variation that concrete data reveal. Presenting findings from a study of the conceptual metaphor trade is war, the author offers a reconsideration of metaphor that refutes the standard Aristotelian view of metaphor and substantially expands upon current understandings of conceptual metaphor. Like all language, metaphors are fundamentally responsive. They are therefore implicated in a rhetorically constituted give and take among related groupings of metaphors and literal concepts. Moreover, metaphors are inflected by speakers' and writers' social commitments and are constrained by a concomitant rhetorical etiquette.

Written Communication, Vol. 16, No. 2, 171-199 (1999)
DOI: 10.1177/0741088399016002002
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Applied LinguisticsHome page
E. Argaman
In the Same Boat? On Metaphor Variation as Mediating the Individual Voice in Organizational Change
Applied Linguistics, September 1, 2008; 29(3): 483 - 502.
[Abstract] [Full Text] [PDF]

Home page
 Human RelationsHome page
J. Amernic, R. Craig, and D. Tourish
The transformational leader as pedagogue, physician, architect, commander, and saint: Five root metaphors in Jack Welch's letters to stockholders of General Electric
Human Relations, December 1, 2007; 60(12): 1839 - 1872.
[Abstract] [PDF]

Home page
 Written CommunicationHome page
D. Downs
Representing Gun Owners: Frame Identification as Social Responsibility in News Media Discourse
Written Communication, January 1, 2002; 19(1): 44 - 75.
[Abstract] [PDF]